Veeran Balasubramanian

For over two decades, Veeran chased one question: How can data drive better decisions, products, and experiences? From my roots as a computer science engineer to leading data transformations in entertainment, advertising, and enterprise tech, it’s shaped his career.
Today, as SVP – Analytics at JioHotstar, he empower one of the world’s largest streaming platforms to deeply understand viewers, what they love, discover, and crave for hyper-personalized, efficient experiences. He build frameworks and cultures where data fuels not just answers, but bold innovations.
Previously, he scaled BookMyShow’s Data Science CoE, launching IPs like a Dynamic Pricing Engine and Entertainment Ad Network that revolutionized industry monetization. He has also advised Ziff Davis B2B on data strategy and drove e-commerce growth at Merkle Sokrati.
At heart, data isn’t just a tool, it’s a culture. Teams that embrace it create lasting impact and unforgettable experiences.